How to Market to the World's most Powerful Consumer Group - Mums!
Mothers make up one of the most influential and powerful buying groups in Australia. If you have a product or service that impacts the life of a mum or her family this episode is packed with gems for you.
Katrina McCarter is a data driven marketer who helps companies market and sell their products to mums.
If mums are not part of your target audience, don't worry there is still plenty of valuable content here for you on the benefits of niche marketing and adjusting your message to attract your best buyers.