Increasingly the first impression people will get of you will come from what they find online. Your website and social channels are ground zero. Get it wrong here and you could have lost before you even get in the game.
Kirryn Zerna is the author of the Stand Out Effect, a guide to building an winning presence online. In this interview she shares some of the most important things you can do to make your first impression a good one.
There is a lot of noise online. With millions of voices striving to be heard. So, it begs the question. Who do you stand out in such a crowded marketplace?
As Kirryn Zerna explains the first step is to apply what she calls the VIP method. Your launch point it to get SUPER CLEAR about who you are and how you want to be percieved online. This is not about mimic others. With so many competitors,the key to your success lies in you projecting an authentic and unique voice.
From there it comes down to delivering a unique experience, one that seperates you frrom the crowd and cause the desire to talk about you. If you want to know how to get found, this podcast provides you with the first crucial steps to take.
1. The step to building your online success is to be clear on WHO you are. You have to decide WHAT IDENTITY you want to have online. You need to need the unique elements of who you are, what you do, or the way you do them to create a real point of difference between you and your competitiors.
2. If you want to use your social presence to influence people then you must be CONSISTENT with your social communication. One of the keys to marketing success is to remain TOP OF MIND with your prospects. The only way this happens is with the consistent delivery of valuable content.
3. Develop your own VIP model in your business. Get clear on the Value you deliver, the Identity your project, and the Purpose of your business and who you exist to serve.
Episodes related to this topic.
Episode 30 Jo Saunders - How to Increase Your Visibility on LinkedIn
Episode 39 Paul McCarthy - The Definitive Guide To List Building
Episode 50 Jesse Cole - Why Putting Your Fans First is the Best Way to Stand Out
Books Mentioned
The Stand Out Effect - By Kirryn Zerna
