Let's face it a business that can't make a profit won't be a business for long. Conversely a business without a purpose can feel soulless for everyone who works there.
In his book Connecting Profit with Purpose, Phil Preston reveals why the smartest business are making it a priority to connect the two. In this episode we explore how you can use these strategies to ignite your income generation and impact.
Phil Preston left corporate Australia after he asked himself the big question, what am I doing with my life? He wanted more than job security and a pay packet. He wanted to do work that made a difference. So, he took the scary step of starting his own business built around a hunch. That you could combine profitable business activity with more purposeful work.
His book Connecting Profit with Purpose proves that it is not only possible, it's the smartest thing a business can do. Over the next few years the question won't be, 'should I be more purposeful'. It will be an essential element of driving profit.
Paul's Power Points.
1. Be clear on what your business is about and recognise the distinction between activity and outcome.
2. The first step towards a more purposeful business is to create a Purpose Statement that provides the filter through which you conduct business.
3. There is a difference between philantropic, being a responsible business and delivering true social strategic value. All are valid but increasingly businesses are recognising the economic benefit of the latter.
Previous episodes related to this topic.
Episode 55 - Joe Jordon - How to Live a Life of Significance
This 24-point checklist will help you...
- Discover the crucial elements for success in 2021, that EVERY business will need to have in place to prosper.
- Identify ANY marketing gaps you have now so you can build a plan to close them.
- Remove the fog and confusion about where to place your focus and gain CLARITY about how to get your business growing again.
