With so many people and companies clambering to be heard, it's the people with the strongest personal brands that shine through.
If you haven't been paying attention to your personal branding, or think you don't need or have one. Think again. We all have a personal brand. The only question is how strong is it?
If you want to know the secret to enhancing your personal brand you'll find lots of great ideas in this episode. But the first clue is don't go off brand. Nothing weakens a bad more than when you try to broaden the net too far. If you're trying to be known for everything, in the end you won't be known for anything at all.
To this point the answer is simple. Find your brand. Get on brand. And stay on brand.
1. To build a strong personal brand you need to be in a category of one, speaking to an audience of one.
2. To build your brand you must first trust in your own story. You have all you need to create a unique brand to the world. Don't diminish the power of your brand by mimicking others. Your authentic-self is where your brand power comes from.
3. A powerful personal brand flows not only from your successes but from your failures. Your journey, the milestones, trials and tribulations have tremendous value and are the things that make you, unique. Share them and guide people with your experiences and they will thank you.
Episodes related to this topic.
Episode 25 Dr. Louise Mahler - How to Create the Voice of Authority
Episode 37 Louise Karch - Why a Strong Brand Name is the First Step to Success
Episode 40 Louise Williams - How to Improve Your Marketing by Showing the Real You
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