The Marketers Club Podcast
A Look at Franchising from the Inside
Franchising is one of the most popular and successful business models in the world.

In this episode we explore the pros and cons of owning a franchise and hear the low down from an award-winning franchisee on the secrets to his success.

Whether you are considering scaling your existing business by franchising it, or you are looking to get into business and wondering if being a franchisee is right for you, we've got you covered.
#76. A look at Franchising from the Inside
What it really takes to be a successful franchisee
Show Notes:

Franchising is one of the most popular and successful business models on the planet. According to a 2016 survey by Franchising Australia there are over 1,100 different franchise systems available with almost 80,000 franchisees. 

The franchising sector contributes more than 144 Billion dollars to the Australian economy and employees about half a million people.

So, I wanted to understand why franchising is such a popular model, both with entrepreneurs looking to scale a business and with people looking to start a business (often for the first time). To help answer my questions I invited Chris Pryor an award-winning franchisee to give me the low down on life inside a franchise structure. 

Paul's Power Points.

1. Your success starts with adopting the right mindset. Namely you need to shift from having an employee mindset to a more entrepreneurial mindset. It's critical to remember will a Franchisor is there to help and guide you, ultimately it's up to you to make things happen. 

2. Be proactive with your relationship building. Developing a healthy list of alliance partners is important to any business including a franchise. 

3. Don't waste your time or energy trying to change the core offerings provided by the franchisor. It's NEVER going to happen. Instead focus your energy on listenting carefully to your clients and maximising the value of every customer you win. You can accelerate your progress by tapping into your franchise network to share insights into what's working and what's not. 

Like to learn more from Chris Pryor about his franchising experience. Simply drop him an email [email protected] or visit the Top Snap website HERE
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