You've no doubt heard the expression 'Content is King'. It's used so often it's almost a cliche. But there is no denying the importance content marketing plays in building an audience and winning customers.
When you produce a great piece of content it and provide a consistent stream of clients to your business for years. Morry Morgan is a big fan of content marketing and in this episode he walks you step-by-step through the journey of building content for the School of Hard Knock Knocks. A journey that has required the injection of serious money.
This is a practical look at what it takes to build content, how to maximise it's value and repurpose it into lots of attention grabbing pieces. If you want a real world lesson in content marketing this episode is for you.
1. Look to make your content as ever-green as possible. If you don't date your material it can continue to generate leads for you for years to come.
2. Look at all the ways you can take your main piece of content and slice and dice it into lots of smaller pieces that can act as a teaser. A video could be broken into smaller segments, audio files, social posts and quotes.
3. If you want to embark on a major content project would your customers be willing to back the project and invest money to help you spread the word. If you think it's impossible, think again, because that's exactly what Morry's clients did.
Episodes related to this topic.
Episode 37 Louise Karch - Why a Strong Brand Name is the First Step to Success
Episode 38 Lyndal Harris - Everything You Need to Know About Launching Your Own Podcast
Episode 42 Marty Wilson - How to Get Your Business Laughing All the way to the Bank